65th EAGLE SUMMIT: SEPTEMBER 27 & 28, 2024

• Marketing Systems Where most businesses fall short.
• Eagle of the Week Brendon Burchard : Growth Day
• Weekly A.I. Tools & Training
• LIVE MASTERMIND June 12 with The Sounds Spa
• Wisdom: Thought from Tom
• BOOK OF THE WEEK The Motivation Manifesto

Mastering Marketing Systems for Business Success

In today's competitive business landscape, having a robust marketing system is not just an advantage—it's a necessity. Yet, many businesses struggle to develop effective marketing strategies that drive results. Understanding what a marketing system is, why many organizations fall short, and how to rectify these shortcomings can transform a struggling campaign into a powerhouse of customer engagement and sales.

What is a Marketing System?

A marketing system encompasses the tools, strategies, and processes that a business uses to promote and sell its products or services. This includes everything from content marketing and social media strategies to email campaigns and SEO tactics. The goal is to create a cohesive and efficient approach that attracts potential customers and nurtures them through the sales funnel.

Common Shortfalls in Marketing Systems

Many businesses fail in their marketing efforts for a few key reasons:

Lack of Integration: Without a unified approach, marketing efforts can become disjointed. For instance, if your social media campaigns aren't aligned with your email marketing, you could miss opportunities to engage customers effectively.

Inadequate Data Utilization: Businesses often collect vast amounts of data but fail to analyze it properly to inform their strategies. Understanding customer behavior, preferences, and feedback is crucial for refining marketing approaches.

Poor Adaptability: Marketing trends and consumer behaviors change rapidly. A rigid marketing system that does not adapt to new technologies or market conditions will likely fall behind.

Limited Understanding of Customer Journey: Businesses that do not fully comprehend the customer journey from awareness to decision may struggle to deploy their resources effectively at each stage.

Revamping Your Marketing System

Fixing a faltering marketing system requires a strategic approach:

Audit and Assessment: Begin by conducting a thorough audit of your current marketing strategies. Identify what’s working and what’s not. This can involve analyzing campaign results, customer feedback, and engagement metrics.

Integrate and Align: Ensure that all your marketing channels work together harmoniously. For example, your social media ads should lead to landing pages that reflect the same message and offer clear next steps.

Leverage Data: Use analytics tools to understand your audience better and personalize your marketing efforts. Data-driven marketing often yields better conversion rates and customer satisfaction.

Stay Agile: Keep an eye on marketing trends and be ready to pivot your strategies as needed. This might mean adopting new technologies or altering your content to match changing consumer interests.

Customer Journey Mapping: Outline each stage of your customer’s journey and plan specific strategies to engage them at every point. This ensures no opportunity for engagement is missed.

Conclusion

A well-organized marketing system is vital for any business aiming to thrive in a saturated market. By understanding your system's weaknesses and addressing them proactively, you can build a marketing strategy that not only reaches but resonates with your target audience, ultimately driving greater business success.

Sandy Waggett, founder of MSW Interactive Designs, is offering in-depth 60-min FREE marketing strategy calls to anyone in our community! You can schedule a time her calendar at: https://meetings.hubspot.com/sandy-waggett

Learn more about MSW Interactive Designs here:
https://mswinteractivedesigns.com/

Eagle of the Week

Brendon Burchard
Growth Day

Brendon Burchard is a 3-time New York Times bestselling author, a globally respected high performance coach, and one of the world’s most watched, followed, and quoted personal development trainers with over 10 million followers across his brands. O, the Oprah Magazine named him “one of the most influential leaders in personal growth.” Forbes.com named him “the world’s leading high performance coach.” Larry King called him “the world’s leading life coach.” Success Magazine ranks him in the Top 25 Most Influential success teachers along with Oprah Winfrey, Dr. Phil, Tony Robbins, Tim Ferriss, Arianna Huffington, and Deepak Chopra.

Brendon’s passion for personal development and coaching began after a car accident when he was 19-years old. The traumatic event led to his belief that at the end of our lives we will all ask, “Did I live? Did I love? Did I matter?” These questions form the themes of vibrancy, connection and meaning that weave throughout his work and practice.

An online education pioneer, Brendon has released 20+ online personal development courses taken by over 3,000,000 students in 100+ countries. His courses on topics like motivation, confidence, habits, productivity, and influence are the world’s most watched, commercially successful and longest running. Brendon was the first online personal growth trainer in history to create, produce, star in and sell an online course that generated more than a million dollars in sales at launch (2009), and he was the first to produce a million-dollar-plus live online personal development broadcast, which he has done 15 times since.

Brendon’s social media motivational tutorials have been viewed over 400 million times across his personal accounts alone (5 million fans on Facebook, 900,000 YouTube subscribers, and 1,000,000 Instagram fans). His podcast, The Brendon Show, has over 100 million downloads and streams and spent its first 6 years in the top 20 of its category. His personal development email newsletter list is over 3 million subscribers. For these results among many others, Oprah.com named him “one of the most successful online trainers in history.”

As one of the world’s elite life coaches, he’s personally presented to Oprah, Usher, and dozens of Olympians and Fortune 500 CEOs and and their teams on the topic of change management and high performance. He’s trained and certified over 1000 of the world’s top performance coaches in 30 countries.

Brendon led a research team to conduct the world’s largest academic study on the habits of high-performing people, leading to published research and the Wall Street Journal bestselling book, High Performance Habits: How Extraordinary People Become That Way. Amazon ranked it the 3rd top business and leadership book of that year and the pioneering research landed him on the cover of Success Magazine.

A #1 New York Times, #1 Wall Street Journal, and #1 USA Today bestselling author, Brendon’s books have been translated into over 40 languages. His books include Life’s Golden Ticket, The Millionaire Messenger, The Charge, The Motivation Manifesto, and High Performance Habits. The Motivation Manifesto was a 32-week New York Times bestseller and led to a sit-down interview with Oprah Winfrey for a feature in O Magazine. It now is the bestselling title on motivation of this century so far.

Brendon is a recipient of the Maharishi Award, a Senior Research Lead at the High Performance Institute, an investor and owner in multiple successful companies, and a member of Oprah’s Super Soul 100.

LEARN MORE ABOUT GROWTH DAY HERE

Join Us At The JuneMastermind!

Join us for an enlightening mastermind session on Sound Immersion, presented by an expert from The Sound Spa. Discover the transformative power of sound therapy and learn how it can enhance your mental clarity, emotional balance, and physical health. This session will delve into the science behind sound immersion, showcasing how it can be used to reduce stress, improve concentration, and foster a deeper sense of well-being.

Don’t miss the chance to engage with like-minded professionals who are just as dedicated to advancement and success as you are. Come to learn, share, and grow together.

Date: June 12, 2024
Time: 9:30-11:00 AM
Where: The Undivided Experience Center
Chesterfield, MO

The Motivation Manifesto

9 Declarations to Claim Your Personal Power

The Motivation Manifesto is a poetic and powerful call to reclaim your life and find your own personal freedom from Brendon Burchard – the world’s #1 high performance coach and #1 New York Times bestselling author of High Performance Habits.

“It’s a triumphant work that transcends the title, lifting the reader from mere motivation into a soaringly purposeful and meaningful life. I love this book." —Paulo Coelho

The Motivation Manifesto is a call to claim our personal power. World-renowned high performance trainer Brendon Burchard reveals that the main motive of humankind is the pursuit of greater Personal Freedom.

We desire the grand liberties of choice—time freedom, emotional freedom, social freedom, financial freedom, spiritual freedom.

Only two enemies stand in our way: an external enemy, defined as the social oppression of who we are by the mediocre masses, and an internal enemy, a sort of self-oppression caused by our own doubt and fear.

The march to Personal Freedom, Brendon says, can be won only by declaring our intent and independence, stepping into our personal power, and battling through self-doubt and the distractions of the day until full victory is won.

Recalling the revolutionist voices of the past that chose freedom over tyranny, Brendon motivates us to free ourselves from fear and take back our lives once and for all.

In this life-changing personal growth book, Brendon presents his nine declarations for personal power and motivation, drawing on insights from his own personal journey and from the lives of some of history's greatest leaders and thinkers.

Each chapter focuses on one of the nine declarations, offering practical strategies and exercises to help you apply these principles to your life.

Whether you're seeking to overcome self-doubt, boost your confidence, or achieve your goals, The Motivation Manifesto is an invaluable guide to unlocking your full potential.

With its inspiring message and actionable advice, this bestselling book is a must-read for anyone who wants to unleash their inner greatness with the power of determination, resilience, and an empowering mindset.

ORDER YOUR COPY ON AMAZON!
https://amzn.to/3UW7iHY

AI RESOURCES

• Build Your App with No Coding Using Appy Pie
• SECTA Professional Headshots
• DeepBrain: AI for Business Video
• Outgrow: Assessment Generator for Website Leads
• VentureKit.ai: Make a Business Plan that Inspires!
• Eleven Labs: Revolutionizing Voice Generation
• HeyGen: Personalizing the AI Experience

𝗝𝗼𝗶𝗻 𝗢𝘁𝗵𝗲𝗿 𝗦𝗺𝗮𝗹𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝘄𝗻𝗲𝗿𝘀 𝗳𝗿𝗼𝗺 𝗔𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗨𝗦𝗔
𝗔𝗜 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗪𝗲𝗯𝗶𝗻𝗮𝗿

Don't fall behind! Learn how to leverage AI in your business and marketing in this powerful LIVE monthly webinar.

𝗢𝗻 𝘁𝗵𝗲 𝘀𝗲𝗰𝗼𝗻𝗱 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆 𝗼𝗳 𝗲𝗮𝗰𝗵 𝗺𝗼𝗻𝘁𝗵 at noon central, we come together as business owners on Zoom to learn the latest technologies to leverage in our businesses. Each 90-minute session is taught LIVE by our Founder, Sandy Wardenburg Waggett.

Replays are made available after each session in case you make it live.

Even if you can't make the live session, be sure to register. You get ALL replays as a member.

A.I. & MARKETING MASTERY
When: Second Thursday Every Month Via Zoom
Time: Noon Central
REGISTER HERE

Note from the Editor:

Dear Eagle Community,

As we continue to grow and enrich our mastermind sessions, this month's theme, "Who Do You Know?", invites each of you to look deeper into your networks. Who in your circle could benefit from or contribute to our dynamic discussions? Who might bring fresh perspectives or need the insights we share?

I challenge you to reach out to someone you know—a colleague, friend, or acquaintance—and invite them to join us for the next mastermind. It’s a fantastic opportunity to introduce them to the supportive and inspiring environment that defines our community. By expanding our network, we not only enhance our own experiences but also strengthen the collective wisdom of our group.

Let’s make our next session a meeting point for new ideas and new faces. Bring a friend and let them see firsthand the value and inspiration that our gatherings provide. Together, we can make each mastermind more impactful than the last.

Looking forward to seeing you—and perhaps someone new—at our next meeting!

Together, we soar higher.

Sandy Wardenburg Waggett
T.H.E. Impact Network
MSW Interactive Designs
573-480-4372
[email protected]

Sandy Waggett, Partner
T.H.E. IMPACT NETWORK
Editor, The Eaglezine
Certified High-Performance Coach
Maxwell Leadership Coach
Owner of MSW Interactive Designs
Digital Marketing Agency